I lead creative for Tátil's international business unit — the team, the operation, and creative direction on the projects I take — for Coca-Cola, Danone, Samsung, Nubank, Kimberly-Clark, AB InBev and P&G.

Before that, I coordinated brand identity projects at Interbrand São Paulo, including the rebranding of Achs in Chile and packaging for LATAM. And for ten years I built and ran my own studio, Tête-à-Tête — from first client to final production detail, with more than 30 design awards along the way. 

Much of what I've made, though, wasn't a project. It was structure. I founded the first Graphic Design degree in western Paraná. I created Projetar, a platform and competition network that built a design scene where there was no market for one. I helped organise the 14th Brazilian Design Biennial and edited its catalogue. That work continues today — on the board of ADG Brasil, curating Pixel Show, judging at Pentawards, BDA and Design for a Better World, and putting local events together like TEDx Cascavel and World Creativity Day.

All of it from Cascavel, in inland Brazil. Design excellence is supposed to come from big cities, so I stayed in mine and built what wasn't there. 

I hold a master's in Image and Sound, where I studied creative processes in Brazilian cinema and wrote my dissertation on transcreation — the idea that moving a work between art forms, a novel into a play into a film, is an act of creation rather than transfer. I've been doing versions of that ever since.