One of Latin America's largest law firms built Attix to connect legaltechs with clients who want more innovation in their legal processes. A brand born inside Mattos Filho, but with a job of its own — which meant the identity had to hold proximity and distance at the same time.
The parent brand's upward arrow, a symbol of excellence, becomes a horizontal bar in Attix: the brand's calling to connect. Purple carries over, brighter. Orange is dropped. Around it, a system of computer-generated geometric meshes — built from image data, used as a live grid for type, picture and graphic elements.
Creative Direction: Gil Bottari
Creative Coordination: Laila Rotter
Strategic Direction: Anne Grecco
Strategy: Cristiane Scaff, Bianca Daccache, Isabel Mossato
Visual Identity: Diogo Aso, Gabriel Deda
Motion design: Diogo Aso
Copywriting: Jéssica Naveira
Interbrand, 2023
