The competition asked architecture students to design a Museum of Creativity, on a site in São Paulo next to where Brazil's first printing press once stood.
To announce a challenge about turning creativity into built space, we built our own. Four architectural models made entirely from Zupi — a print magazine dedicated to creative work — photographed with figures at scale, so the magazine stops being a publication and becomes a building.
The idea, the paper models, the photography and the retouching are mine.
Creative Direction and Design: Laila Rotter Schmidt
Photography: Laila Rotter Schmidt, Caio Smolarek Dias, Rafael Reolon
Projetar.org, 2018
Selecionado na 13ª Bienal Brasileira de Design Gráfico - Categoria Cartaz
