Giz de Terra is a botanical studio in Florianópolis. Everything is handmade, in small batches, and fragile — which made the packaging brief a set of constraints rather than a canvas. It had to be cheap, viable in low volume, able to hold products of very different sizes, safe in transit, and good enough to give as a gift.
The answer was modular: adaptable in size, and able to fit several formats even at its standard one. Leaving the piece partly visible does the work a warning label can't — you handle carefully what you can see. Part printed, part made by hand, it drops the second wrap, cuts the waste, and keeps small runs affordable.
No team on this one. I directed it and made it, with support on prototyping and production.
Creative direction: Laila Rotter Schmidt
Design: Laila Rotter Schmidt e Laura Rotter Schmidt
Production: ADI Soluções gráficas
Photographs: Caroline Duarte Kincheski
Medalha de Bronze no Brasil Design Award 2020 - Categoria Design de Embalagem
Prêmio de Ouro na FestGraf 2020 - Categoria Embalagem
Prêmio de Bronze no Latin American Design Awards 2021 - Categoria Embalagem
Prêmio de Prata no Festival do Clube de Criação do Paraná 2021 - Categoria Design Embalagem
Seleção na 14a Bienal Brasileira de Design - Categoria Embalagem
