To create LATAM's own-brand snack line for domestic flights in Brazil, we started with a simple question: what is food for during a flight?
The answer changed the project. More than easing hunger, a snack entertains — it's one of the few moments of pause on board. From there, each pack became a short read: stories and facts about the ingredient, illustrated across its many shapes, textures and colours. A system built on the idea of origin, to bring the brand closer to how Brazilians actually eat.
I led the team and worked as a designer and illustrator.
Strategy Direction: Rodrigo Perianes Marques
Strategy: Cristiane Scaff e Wagner Adão
Creative Direction: Gil Bottari
Creative Coordination: Laila Rotter
Design/Ilustration: Laila Rotter e Taís Andrade
Copy: Jéssica Naveira
Final art: José Rago
Digital Mockups | Mockups digitais: Mulligan Design
Interbrand São Paulo - 2023
