Wedding stationery is the most ordinary brief in design. Save the date, invitation, menu, place card — a format so settled that most of the work is picking a typeface and getting out of the way. Angela wanted the romance of princesses and knights. Gilwann plays games and wanted an adventure. So instead of designing an invitation, we wrote a fable and gave everyone a part in it: their parents as the kings and queens of the realm, the wedding party as squires and ladies, the guests as the court. Each printed piece is an act, from the save the date to the night itself — a story to be lived rather than told.
The illustrations were drawn for the fable and printed on a selection of specialty papers chosen piece by piece.
I worked as a designer on this one and directed the illustration.
Art direction and design: Laila Rotter Schmidt
Illustration: Felipe Valenciano Cruz
Photograph: Rodrigo Vieira
Medalha de Bronze no Brasil Design Award 2020 - Categoria Craft for Design
Prêmio de Ouro no Bornancini de Design 2020 - Categoria Ilustração e Infográfico
Prêmio de Bronze no Latin American Design Awards 2021 - Categoria Ilustração
Anuário no Festival do Clube de Criação do Paraná 2020 - Categoria Design Gráfico
Shortlist no Festival do Clube de Criação do Paraná 2020 - Categoria Craft Ilustração
Seleção na 14a Bienal Brasileira de Design 2024 - Categoria Ilustração
